Jim Thome, now of the Minnesota Twins, is four dingers away from 600 home runs as I write this blog. Why is this significant? When he reaches this milestone he will be only the eighth baseball player in history to do so. The others are Barry Bonds , Hank Aaron, Babe Ruth, Willie Mays, Ken […]

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When does one’s marketing strategy crossover from an attempt to connect, to cashing in? Nike’s recent ad campaign to promote and target extreme sports with with skater, snowboard and surfer lingo on its shirts has raised a few eyebrows. The shirts are billboards for such phrases as “Dope,” “Get High” and “Ride Pipe.” Nike says […]

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It appears a portion of golf fans who tuned into NBC’s coverage of the U.S. Open on Sunday were miffed before McIiroy got to the first tee. In its opening, NBC’s feature captured the patriotism of the national championship being in our nation’s capital for the third time. The feature interweaved the Pledge Allegiance with […]

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It seems there is no stopping people from recycling bad ideas. Michigan and Notre Dame have announced they will wear throwback uniforms this fall for their September encounter in Ann Arbor. Let me be clear, the throwback uniform idea can go away already. It’s been overused and most of the time it’s not good. They […]

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We’re a little over a third of the way through the baseball season. It’s always fun to look for names atop the statistical charts and team standings that would fall under the category of “What the ?” So I’ve compiled a list. At first glance it doesn’t appear to have that “WOW” factor as in […]

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Even in his resignation as Ohio State football coach, Jim Tressel was trying to cover up his coaching character indiscretions. Why else did he did he come out with his resignation statement on Memorial Day? Possibly because maybe no one is paying attention on a holiday set aside for honoring those who served and died […]

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