When does one’s marketing strategy crossover from an attempt to connect, to cashing in? Nike’s recent ad campaign to promote and target extreme sports with with skater, snowboard and surfer lingo on its shirts has raised a few eyebrows. The shirts are billboards for such phrases as “Dope,” “Get High” and “Ride Pipe.” Nike says […]

Filed under: Grand Ledge, Lansing Waverly, Thad on Sports | Comments Off on Thad on Sports: Nike – Connecting or Cashing In?